EXCELLENCE AND INTEGRITY
Our Service Philosophy
Yogurt Category Study
Key Deliverables:
- Understand the size and growth of China’s yogurt market, market segments, and the impact of e-commerce on yogurt sales, etc. 
- Determine the profile of potential yogurt consumers, their consumption habits, motivations, needs, and barriers, etc. 
- Understand the appeals of competing yogurt products
Methodology:
- Desk research, consumer behavior study, consumer segmentation study, brand positioning study
描述