- Consumer understanding
- Consumer segmentation
- Product development and positioning
- Brand diagnosis and positioning
- Customer satisfaction
- Sales effectiveness
With the fast development of m-commerce and growing population of middle class, there has seen a sea change in the Chinese consumer behaviors. How to better understand Chinese consumers? How to reach target audiences more precisely? How to engage local consumers more effectively? These are key challenges faced by brand decision-makers and marketers. By employing both big data technology and traditional research techniques, we commit to provide more accurate and deeper consumer insights to support our client's product and marketing innovations.