Elsa has 15 years of investment research and strategy consulting experience. Her expertise ranges from market entry strategy, strategic opportunity assessment, product and brand strategy, industry analysis, and competitive insights. Elsa has a good mix of sector experience, covering consumer products, TMT, and industrial sectors.
With studying and working experience in both China and Singapore, Elsa has an MBA degree from the National University of Singapore. She is also a certified new product development professional by the American Product Development and Management Association.
Elsa Yan, Founder
Located in Shanghai, eChina Insights is a strategic research and advisory firm that focus on industry research, consumer insights, and market strategy consultancy. We assist companies to succeed in both China and abroad.
Professional project planning, execution, and communication to maximize client satisfaction
Transparent data source, punctual project delivery, keep client information as confidential
All projects conducted on the ground to maximize local insights
Flexible solutions to meet client business needs within budgets