With the development of e-commerce and a growing population of the middle class, there has seen a sea change in Chinese consumer behaviors. How could we better understand Chinese consumers? And how to reach target audiences precisely and communicate with them effectively? These are key challenges faced by brand decision-makers and marketers. By employing both big data technology and traditional research techniques, we commit to provide accurate and deep consumer insights to support our client's product and marketing innovations.
Consumer behavior, User Story, Consumption Occasion
Consumer Need and Pinpoint
