China's Cosmetics Market Entry Study

Objective:

- Provide strategic support for a foreign cosmetics brand for the development of China’s market entry strategy

Methodology:

-Through an in-depth analysis of consumer, product, pricing, and distribution structure of China's overall skin care market and its various segments, and based on our client’s product positioning, we have made evaluations of different strategic options, in terms of optimal pricing and channel operational plans. The output has provided our Client with strategic directions to enter the Chinese cosmetics market.